07/12/05 What do CATs, Yellow, and Polka Dots Have in Common?

PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact: Akilah Mondesire
Phone: 303.440.4102 ext. 109
E-mail: amondesire@altitudetraining.com

Boulder, CO July 12, 2005 - What secret do two of three 2005 Tour de France Yellow Jersey winners, two different Polka Dot Jersey winners, and at least 30 other Tour de France riders have in common? Colorado Altitude Training™ (CAT) tents are used by all of these riders. David Zabriskie surprised many people when he took the yellow jersey early, but not Jonathan Modine, sales and customer service representative at CAT. Modine had been singing Dave Z's praises long before the tour started, telling everyone who would listen that Zabriskie would have a strong showing in the time trials. It is extremely unfortunate that Dave crashed and could not continue because he would have been a favorite in the Stage 20 ITT.

Consistently through the first 11 stages of the Tour, riders using CAT equipment have been winners. CAT riders have held as many as 4 of the top 5 GC positions to date, although the top 5 has changed significantly over 11 stages. With the mountains well underway, a CAT rider is making his run at the Polka Dot Jersey too. In fact, 30 riders in this year's Tour de France are using CAT altitude simulation equipment.

While CAT cannot take full credit for these Tour riders' accomplishments, they can be proud of one thing. Those who have chosen CAT are passionate students of their sport. They research, train, and exhaust every ethical avenue to train their bodies to rise to the top. While altitude training is only one of these avenues, it is increasingly becoming a common theme with athletes who want to be the best of the best. And, CAT is the industry standard provider of altitude simulation equipment. In the past, elite athletes have moved to places like Boulder, Colorado in order to gain the effects of high altitude. Now, they are relying on a Boulder-based company to deliver altitude simulation even at sea level.

The altitude simulation is accomplished by producing and containing hypoxic, or reduced oxygen air, in an altitude tent or room. Altitude tents contain the same number of oxygen molecules as air at elevations of 9,000-12,000 feet above sea level. There are benefits of spending at least 6-8 hours per day under these conditions. These include adaptations by the body to process and deliver oxygen to the muscles more efficiently even when training or racing at sea level. Of course, this helps in the mountain stages of the Tour de France as well. When you see Alexandre Vinokourov challenge Lance Armstrong in the mountains like he did in Stages 8 and 11, ask yourself, "I wonder how much his altitude tent has to do with it?"

Last year 4 of the 5 top places in the Tour de France were taken by users of CAT's altitude tents. And this year, it looks like CAT riders have a very good chance to finish the tour the way they started-winning the tour, 4 of the top 5 GC standings and wearing the polka dot King of the Mountains jersey. The T-Mobile team uses CAT equipment. Jan Ullrich and Alexandre Vinokourov are favorites to challenge Lance Armstrong for the final yellow. Who wouldn't want these riders on their team?

About the Company:

Colorado Altitude Training is the world leader in altitude simulation systems, located in Boulder Colorado with distributors worldwide. CAT has been selected by some of the most influential leaders in sports including: Nike; Olympic Training Centers; and professional sports teams such as the T-Mobile Cycling Team, Philadelphia Flyers Hockey Team and National Triathlon teams. These organizations have chosen CAT because of superior technology, comfort, easy altitude control, dedicated customer service, and an elite scientific advisory board containing renowned experts in altitude physiology. For further information contact: Jonathan at CAT 303.440.4102 x101, or visit the website at www.altitudetraining.com.